Make no mistake – Political Signs are an ESSENTIAL tool that all campaigns regardless of size utilize to raise their candidate’s name identification, deliver their message and drive turnout at the pols.
All campaigns should take time in designing and printing their signs and planning sign strategy.
The goal of political signs:
Drive name identification. Voters have to see the name over and over again to recognize the candidate.
Drive your message. Same as the candidates name, it is critical to drive your message. Signs can help drive that message.
Drive your voters to vote. To many times the public is criticized for lower voter turnout. It is not the public’s fault it is the candidates fault. It is the candidate’s responsibility to drive their voters to vote.