Your sign is an investment and you need it to work for you. You want people to notice your sign first and foremost, but secondly, you want people to feel something from your sign, to be impacted by it, whether it’s your message or a feeling that will resonate with your potential, or current, client.
In order to do this, you need to think about where your sign is going. What will it be around as far as other colors, signs, scenery, etc. If you plan on using your signs in multiple areas, you can still think of the scenery and how you personally look at other signs while you are out and about. What catches your eye the most? Use this thought as your way of assessing your own signage needs.
There is a science to color combinations as far as most signage is concerned. Red lettering on a white background or the inverse of white lettering on a red background, for instance, is a great combination.
My favorite is white lettering (text) on a blue background. Others are yellow and black, orange and black, red and black, and black and white. These color combinations have been used for a long time by many for their ability to stand out with their high contrast.
Here is a chart from designworkplan.com regarding colors and their contrast level for signage needs.
Basically, the higher the number in the chart the better the contrast, making it much more visible, noticeable and easier to read at distances.
This chart of course only has some colors or only one shade of a particular color. Color choices are endless and in that, it is great to play with colors not often used, or at least not overly used, in the area you are looking at having your signs. This will make them come to the forefront of the location and will often leave a lasting impression.
When looking at your surroundings for your signs look at the area again and again. Think of what color, or colors, would stand out the best. Sometimes it’s good to take a picture of the area and then look at the photo later when you are not in that area. This can help you to see some things you might not have seen while you were there. If you would like assistance with color options you can also send the photo over to your sales rep for their input.
Another thing to consider about the location is visibility of your sign. When you are putting your sign on the side of the road for instance like this…
This Post and Panel Sign makes it hard to notice or read, due to the direction it was installed and the colors used. This could have been done as a double-sided Post and Panel Sign or two Post and Panel Signs at an angle like this one…
The way this Post and Panel Sign above is installed makes it much more noticeable and eye catching. The colors work great in the area and the installation angle makes it easy to read from both directions of traffic.
Images of people are another fantastic way of getting attention. If your business has one main focus about people it can be a great idea to use images that resonate with people such as pictures of individuals, happy, healthy, etc. These images often help you tell people that if they come to your business, this is how they will feel.
Remember that colors play a huge role in your brand. Colors can have the greatest effect on people striking their eyes and their subconscious. Colors can make things stand out from their surroundings or blend in, especially when it comes to oversaturation of the same color in an area. Colors can affect moods and decisions. This is why some brands have chosen specific colors to make up their logo. Designshack.net points out that “Blue logos invoked feelings of confidence, success and reliability. Green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability. Purple logos invoked femininity, glamor and charm. Pink logos gave the perception of youth, imagination and fashion. Yellow logos invoked perceptions of fun and modernity and Red logos brought feelings of expertise and self-assurance.”
As you can see color is one of the most important components of your signage and marketing materials. If you need any help with any of this, please feel free to reach out to us here at Lone Star Media and we will gladly assist you.