That’s a wrap
Somewhere around the corner of marketing and opportunity you find the perfect road. The road that you drive every day and pass hundreds if not thousands of people. Now whoever thought of putting marketing on vehicles was a genius! This has got to be the greatest area for advertising, ever!
I know when I’m sitting in traffic or behind a vehicle with well-designed graphics and/or text, I read it, and if it’s something I’m into, or something I, or any of my friends might need, I grab the information.
Vehicle Graphics come in all shapes, sizes and colors. Basically, if you dream it we can do it. These wraps aren’t used only on cars but also on trains, planes, boats, food trucks, walls, floors, kiosks, vending machines, etc. The sky is the limit with the abilities of the materials that are used.
Printed graphic wraps are one of the most popular because of the marketing messages you can deliver, however there are also wraps that are useful to change the look of the item in which you are applying them to, by changing just the color. One thing that is nice about this is that instead of getting a new paint job on your car, if you want to change the color or texture without changing the original, then this is the way to go. Not only are you able to change your vehicles appearance but you also protect the paint underneath.
These materials usually last from 1 – 3 years depending upon how they are taken care of. The sun is one of the biggest contributors to a shorter lifespan. It is suggested to try to preserve the wraps, keep your vehicle in the garage if possible and only hand wash it instead of using a carwash. Two of the most popular suppliers of the material are 3M and Avery Denison.
The largest wraps of course are full wraps. This is where the entire vehicle is covered in vinyl. Sometimes however full wraps are done without doing the roof of the vehicle to help minimize costs if the area is not easily seen such as on trucks or larger vehicles. This choice lends your entire vehicle to be a work of art and allows you to have a greater advertising space to market your brand and catch the attention of others.
Next you have the Partial Wraps that are usually about ¼ to ½ of the vehicle and when done correctly, playing with the color of your vehicle in the graphic design portion, they can look just as amazing as full wraps at a lower cost.
There are other options such as cut vinyl where you can add most, but not all logos, and text that you would like but these are standard colors and do not lend themselves to the huge array of graphic design capabilities. This still works great on a tight budget though.
When choosing which way to go, it is always a good idea to contact a Sales Representative and send images of your vehicle(s), or bring it by the office to discuss your ideas. Sales Representatives can always assist you in your projects and help facilitate a path towards the finished product whether you have the main look already decided on or if a graphic designer needs to run with your thoughts.
One other thing to remember is that this “wrap” market is highly sought after by many so there are a lot of so called “wrap” companies that pop up. You always want to be sure that you are going to get a quality job done by the right people and place because if the job is done wrong, or the car is not cleaned up properly, or graphics are not applied correctly, or even if they are not laminated in an attempt to cut corners, the results can be tragic. You don’t want to make that kind of investment to the wrong place. So make sure you are dealing with a reputable company that will make sure you are taken care of like us here at Lone Star Media.
Whichever way you go, car wraps seem to be one of the greatest and most popular marketing strategies these days. They make you and your brand an image in the face of your local clientele and prospective clients on a daily basis. I know some people have even gone away with typical signs for their business and have parked a large wrapped vehicle out front to gain attention. Some people like to do both. I think both just helps you stand out from the crowd a little more.